Specialized is a leading brand of bikes worldwide. Founded in 1974 by riders, they have continually strived to design and produce the best in the business. 

When quality tyres weren't around, Specialized strove to make the best. When people wanted to ride cruisers in the dirt, they made the first production mountain bike. When roadies wanted to go faster, they doubled-down on carbon and built their own wind tunnel. 

Specialized. Made for riders, by riders. 

Mountain Bikes	Road Bikes
E-Bikes	Active/Commuter Bikes
Kids Bikes	Helmets, Shoes, Apparel