With all the new innovations and advancements in technology a bike is not just a bike, there is a whole lot more to it. Thankfully we stock the best brand in the world, TREK, who are also the leaders in innovation and technology. To help the dealers understand and gain knowledge of their product they hold what is know as Trek World. This is where dealers are able to attend a three day show on all things Trek. It is not just confined to bike knowledge ,they also run seminars on business development. Trek is a company that belives in their product and will not compromise quality for a price. They have have about 40 engineers in-house including 5 actual qualified rocket engineers.

Trek also have a very strong belief that every person should own a bike, that the simplicty of a bike ca help so many people around the world. It may be a bike for transport or it may be a bike for sport or it may be a bike for the pure pleasure of  having the wind in your face. Either way the bike is the perfect solution. We at bikeline feel the very same. Riding a bike makes people smile, the more people smile the better the world would be.

The first video is on the display show and the second is where the retailers get to take the bikes out in the real world and test them out. You might even see our very own Jimmy on the videos.